Deloitte Ride Across Britain – Title Sponsorship

Together, Deloitte and Threshold created a truly unique annual event which would see 1,000 riders taking on the 900+ miles of breath-taking cycling from one end of the UK to the other; a true bucket list experience.

A key element of this was making it accessible to all ages and level of cyclists. In order to do so, Deloitte and Threshold  built a full support system from route signage, ride chaperones, mechanical and medical support, through to fully serviced basecamps that house everyone each night as they head up the country.

Results 

• 96% of riders felt that preparing for Deloitte RAB had improved their overall health
• 88% of employees said it increased their sense of pride in working for Deloitte
• An incredible £7.8 million raised for charities across the board since 2010

HEINEKEN Race to the Castle – Title Sponsorship

With the help of Threshold Sports, HEINEKEN used their sponsorship of the event as a class-leading employee engagement and health and wellbeing platform to bring their colleagues together and foster closer relationships.

Over 1,400 walkers and runners took on the epic 100km challenge, journeying along the breath-taking Northumberland Coast before crossing the finish line by the magnificent Bamburgh Castle. Participants had to battle through testing weather conditions, but this only helped to inspire them to raise over £310,000 for hundreds of UK charities. 

Results 

• >80% of participating colleagues to feel an increased sense of pride in working for HEINEKEN
• >50% of Team HEINEKEN would be promoters when asked if they felt that training and taking part in RTTC had a positive impact on their mental health 
• All contracted places were filled, exceeding the number recruited on previous event

Dulux London Revolution – Title Sponsorship

Dulux’s sponsorship of London Revolution  delivered against multiple employee engagement objectives, with fundraising at the forefront.  The cycle challenge brings together nearly 2,000 participants together every year, as they take on a 2-day, 300km loop of London. Over £150k is raised every year for hundreds of UK charities and  Dulux have made a huge impact in increasing the activities of its workforce.

Results 

• 100% of their employees said the event increased their physical fitness
• 92% said the event helped them foster closer relationships with colleagues
• 88% of employees said it increased their pride in their and working for Dulux

Diageo: The Talisker Coastal Challenge

“It was an amazing opportunity to meet people across the business and build a personal network in Diageo. Throughout the challenge, I ended up walking with so many different people, who I generally would not have crossed paths with otherwise but might be helpful to know for the future.”

Diageo Employee – 2019 participant

• 2 nights sleeping under the stars
• A volunteering day twinned with a stunning walk
• 300 engaged participants

Dixon Carphone Race to the Stones – Title Sponsorship

This sponsorship reflects the true case of a company walking the walk when it comes to their commitment to their people and society. Dixons Carphone (DC)’s CSR firmly put their employee’s health and wellbeing at the top of their agenda. We’ve worked with them to create an asset that not only compliments their wider CSR strategy but gives them the platform to communicate it clearly across the entire workforce.

Results 

• 100% of Team Dixons Carphone said participating has had a positive impact on their overall health and wellbeing.
• 92% of Team Dixons Carphone felt participating increased their sense of pride in working for the company.
• Dixons Carphone has seen a whooping £2.32m + raised for charities.

Vodafone Three Peaks Challenge

“3 Peaks was absolutely amazing, such a great experience, epic scenery, seriously tough but a lot of fun as well. It was a truly once in a lifetime experience.”

Lucia Hayes, Global Comms & Stakeholder Relations, Vodafone Foundation.

• Vodafone employees summited the three highest peaks in Scotland, England & Wales within 24 hours
• Supported by fully qualified guides all 24 employees tackled each summit
• The fastest group completed the challenge in 22 hours 53 minutes

Stand Up 2 Cancer – London 3 Peaks

Cancer Research UK wanted an iconic London based mass participation fundraising event for their Stand Up 2 Cancer campaign. It had to be accessible, though with a level of arduousness and uniqueness to attract fundraising and high profile attention.

Event Brief & Response

• We created the London 3 Peaks concept, with a 5k run between iconic stairs climbs and an abseil
• 350 participants took part in the event
• SU2C went on to raise over £205k with the event featuring on TV

DHL Hub to Hub Ride

“‘Thanks again for everything. I really appreciate the professional and friendly support from minute one. Everything was great from my point of view and I frankly never heard any negative words from anyone during the whole two days…apart of course towards poor old Rory and his route plan (but who told anyone you could ride 155 miles without the odd hump to get over!)”

Richard Cook, Director of Fleet, DHL International.

• 32 employees rode 154 miles in 2 days
• Linked DHL’s major hubs from the East Midlands to London Heathrow
• The cyclists were a range of abilities, most completed distances they hadn’t before

Sport Relief: Dare 2 Tri

“I always appreciate how calm and under control the whole Threshold team appear, even when multiple last minute changes and obstacles are thrown at them. The “one team, one dream” mantra and solution based approach to challenges enables all parties involved to feel part of a common goal and for talent to feel safe and looked after which is crucial to a Sport Relief challenge running smoothly.”

Beth Chandler, Challenge Events Project Manager, Comic Relief

• 3 Celebrities
• 3 Triathlons
• 3 Cities
• 3 Days

Sport Relief: Gareth Thomas’ Tour de Trophy

“They did so much for us in the background that I didn’t even realise. They went out of their way to help.  They were always helpful with stats, maps and facts for the press release. Also they brought humour and fun on top of being great at their job.”

Beth Chandler – Challenge Events Project Manager, Comic Relief

• Gareth Thomas’ epic adventure from Cardiff to Aberdeen
• Delivering the SPOTY Trophy in time for the live show
• A host of celebrity guests to help break the stigma of mental health

RBS: Do Good Feel Good Challenge 2020

“From the start to the finish of this project, every interaction we’ve had with Threshold has been so professional and faultless. We have all enjoyed seeing our colleagues taking part, having so much fun and of course raising money – thank you for making everything run so smoothly for them.”

Lisa Mallinson – RBS 

• 3 disciplines
• 397 participants
• £126,500 raised for 244 different charities

Samsung Rocks

Samsung had been through a challenging period of change and it was the time to celebrate and galvanise them as one team. We found a stunning private estate near to London and came up with a jam packed itinerary with something for everyone, including a relaxing evening celebration.

Event Brief & Response

• 115 Samsung employees completed 5 activities against each other
• Evening included a BBQ and live music with other festival vibes
• The event was scaled up immediately for 600 employees

Bupa Challenge

“The organisation was excellent. My clients at first felt a bit apprehensive, but quickly relaxed and had a fantastic day. They have already said they want to come back.”

Bupa Challenge Participant

• Competitive challenges in teams to strengthen relationships with clients
• One year 140 participants took part in four challenges at the mini basecamp
• Each challenge required teamwork and support
• Of those who responded, 100% agreed that, if given the opportunity, they would take part in a similar event in the future

RBS Sport Relief Cycle Challenge

• 1,500 employees took part in one of the biggest corporate events in Sport Reliefs History
• 5 day cycle between the two main offices in Bishopsgate and Gogarburn
• Over £610,000 raised, smashing the £250,000 target

Trainline: Leadership

“In my 20 years of working, the standout best event I have ever done with a team. You have definitely helped us go a level deeper in understanding ourselves and each other. I think this will prove to be a very pivotal moment for us. That’s a lot to achieve in 2 days!”

Clare Gilmartin, CEO, Trainline

• 2 day off site event for all fitness and ability levels
• Based in the Lake District, staying overnight with an outdoor campfire
• Kayaking, hiking and scrambling were all challenges Trainline took part in