NatWest Team GB Baton Relay 2024

NatWest Team GB partnership

NatWest wanted to take their Team GB partnership on the road to bring it to life for employees from Scotland to the white cliffs of the South Coast

In doing so we set a record for the biggest variety of challenges we had ever delivered in one event: cycling, walking, running, riding horses, surfing, sailing, swimming, rowing and kayaking.

What did Threshold recommend?

With a short turnaround time, we developed a two-week challenge that saw 300 NatWest colleagues carry a baton 1,000 miles visiting 55 branches and offices in 4 countries.

We proposed a multi-sports relay via as many NatWest locations. With NatWest colleagues participating in a range of Olympic sports at iconic UK sports venues & training centres whilst traveling via the key employee hubs and branches.

Who took part?

247 participants
4 Olympians
10 days
24 stages
8 sports
1000 miles
55 branches / offices

How did we do?

Over £80k was raised for the nominated charities
89% scored their overall baton relay experience as a 4 or 5 out of 5
96% would take part in a similar event in the future
89% said that taking part has helped them support charitable causes
90% said it helped them feel more connected to colleagues
88% rated it 4 or 5 out of 5 as an exciting partnership between NatWest & Team GB
88% said that the partnership makes them feel proud to work for the bank

Testimonials

“The baton relay has brought so much to NWG which is hard to put into word.– not only for those who took part, but those who supported out on the route, the branches we passed by, the customers who wondered what was happening as we all whooped and cheered people in purple shirts (!), right down to the charities our colleagues fundraised for.

I think we can say without any doubt that this event absolutely harnessed the magic of Team GB”

Lisa Mallinson, Giving Strategy & Programmes Manager at NatWest

247 participants
4 Olympians
10 days
24 stages
8 sports
1000 miles
55 branches / offices