Partner with us - Threshold Sports

ICONIC UK CHALLENGES PROVEN WITH WORLD-LEADING COMPANIES & BRANDS

At Threshold Sports, we specialise in award-winning endurance challenges in the great outdoors, with over 20,000 walkers, runners and cyclists taking on one of our public events each year.

Now, you can join the likes of Babble, Adidas Terrex, ProFeet, Just Giving and RUNNA by partnering on an event in 2024. This includes the opportunity to headline partner across a series, as well as options for individual events.

Threshold Trail Series: UK’s best ultra-marathons for walkers & runners

Ride Across Britain: UK’s leading Land’s End to John O’Groats cycle

Endure24: UK’s biggest 24-hour running series, in Leeds and Reading

CONNECT TO A HIGHLY VALUABLE DEMOGRAPHIC
YEAR-ROUND

Our portfolio offers a range of opportunities to target the active lifestyle audience.

UK cycling market: +45% in last year & continues to soar amongst senior leaders
600 companies represented on Ride Across Britain since 2010, inc. 25% of FTSE100
Walking for leisure has seen the greatest growth in UK activity levels since May 2020
Near 50/50 gender representation across our Threshold Trail Series

PROVEN EMPLOYEE ENGAGEMENT AND WELLBEING PLATFORM

Whether it’s attracting new talent, building bonds between colleagues, or focusing on your team’s wellbeing, these events have driven impressive results for previous sponsors, as shown by the post-event survey results below:

100% said the event had a positive impact on their overall health & wellbeing (DC)
88% said the event helped foster closer relationships with colleagues (Deloitte)
82% said the event increased their pride in working for the company (HEINEKEN)

DIFFERENTIATED CLIENT ENGAGEMENT ACROSS BUCKET LIST CHALLENGES

A 9-day cycle or a weekend challenge conquering 100km certainly goes beyond traditional hospitality. What you get is unique extended contact time, making it incredibly effective in building relationships. We’ve seen this across all formats and reflected most recently by winning Best B2B and Most Effective Use of Mass Participation at the UK Sponsorship Awards 2021, with Deloitte Ride Across Britain.

TAP INTO THE ACTIVE LIFESTYLE BOOM & CELEBRATE THE BEST OF BRITAIN

Be part of a growing series reflective of the fitness boom post-pandemic, benefitting from the high demand for UK-based weekend activities. Activate nationally and engage regional hubs, enjoying unmissable visibility on campaigns that produce a collective >17m branded impressions. These are also perfect partner opportunities for brands with British heritage or one looking to establish their position in the UK market.

A RANGE OF PARTNERSHIP PACKAGES TO CHOOSE FROM, WITH LIMITED AVAILABILITY

Now’s the chance to be part of the UK’s leading endurance series, benefiting from a host of impactful digital and live event partner rights, including a comprehensive marketing campaign and team entries included.

Series Title Partner: Ownership of a full series with unmissable visibility
Event Title Partner: Ownership of one or multiple events
Category Partner: Automotive, Wellbeing, Tech or new designation
Value in Kind: Free sampling and/or service provision

AWARD-WINNING PARTNERSHIPS NOW AVAILABLE IN 2024